DeliverablesWebsite restyling
AgencyReply
RoleUI Designer
ServicesUI
Generali
THE PROJECT

Bringing Generali Real Estate’s new brand to the site

A UI restyle of the Generali Real Estate site, built on the new brand guidelines, with a fresh brand language and a new set of graphic elements.

Generali
Client

Generali Real Estate is the real estate arm of Generali, one of the largest insurance and asset management groups in the world.

PROJECT OVERVIEW

Problem

Generali had a new brandbook, with a fresh brand language and a new set of graphic elements, but the Real Estate site still wore the old look. It felt dated and out of step with the new direction, and the visual language was no longer consistent with how the brand wanted to present itself.


Activities

  • Restyled the pages and components on top of the existing structure
  • Applied the new brand language and graphic elements
  • Built the UI kit
  • Designed the component states

Solution

We delivered a site that speaks the new brand language. The pages and components follow the brandbook closely, with the updated graphic elements in place, so the Real Estate site finally looks and feels like the rest of Generali’s new identity.

Generali — immagine progetto 1.1
Generali — immagine progetto 1.2
Generali — immagine progetto 2.1

OTHER WORKS